Brand Identity

LOGO DESIGN & BRAND CURATION

Establishing A Brand.

Client Inspo.

1st Draft

2nd Draft

Final

Final Alt

The client was excited to elevate their new gym with a fully realized brand to utilize on their website, products and marketing. As with any brand designing, there is a discovery period. Initially, the client wanted a spartan mask to resemble the word play with "Imperial." See the clients rough sketch come to life in the first draft. Skyler fulfilled the design request as promised, but encouraged a deeper look into the target audience. After discovering the audience consisted of both male and females whom likely made medium to upper incomes, this shifted the design to a more friendly, mature approach which has since established a brand that has elevated the companies patron count significantly.