Brand Identity

LOGO DESIGN & BRAND CURATION

Establishing A Brand.

Client Inspo.

1st Draft

2nd Draft

Final

Final Alt

The client was excited to elevate their new gym with a fully realized brand to utilize on their website, products and marketing. As with any brand designing, there is a discovery period. Initially, the client wanted a spartan mask to resemble the word play with "Imperial." See the clients rough sketch come to life in the first draft. Skyler fulfilled the design request as promised, but encouraged a deeper look into the target audience. After discovering the audience consisted of both male and females whom likely made medium to upper incomes, this shifted the design to a more friendly, mature approach which has since established a brand that has elevated the companies patron count significantly.

Due to Non Disclosure Agreements and a respect for privacy, full brand guides for multiple client projects are not available for viewing online.
Please reach out if you'd like to see more insights into Skyler's brand guide build-outs! Thank you.