Establishing the Brand & Merch
The client was excited to elevate their new gym with a fully realized brand to utilize on their website, products and marketing. As with any brand designing, there is a discovery period. Initially, the client wanted a spartan mask to resemble the word play with "Imperial." See the clients rough sketch come to life in the first draft. Skyler fulfilled the design request as promised, but encouraged a deeper look into the target audience. After discovering the audience consisted of both male and females whom likely made medium to upper incomes, this shifted the design to a more friendly, mature approach which has since established a brand that has elevated the companies patron count significantly.
Brand Guide, Logo, Merch & Website Design
Architectural Directions went in a new direction with all new branding, logo design, merch and a complete website redesign by Skyler. The Logoform took the shape of an arrow insinuating the companies capabilities to assist from "the ground up," and also playing off the title of "Directions."